|What does it take to keep a 5-star rating on your business? Wayne Currin, co-owner of Paradise Spas in Garner, North Carolina knows that it’s simple but it it’s not easy. Currin feels the way they have gained their stellar rating is through extreme customer service. “We give our customers recognition,” states Currin. “Because of this we have a 100% customer satisfaction rating on Yelp and Facebook. We also have an A+ rating with the BBB. We worked hard to get it and we work very hard to keep it!”
So, besides a great rating what sets Paradise Spas apart from the competition? “Experience,” Currin responds quickly. Both Currin and co-owner, Ray Kopp, have over 40 years combined experience in the pool and spa industry.
For 17 years, Currin managed multiple corporate pool and spa stores within North Carolina, Georgia and Florida. His people skills along with his business acumen propelled him and his store to a ‘Top 5’ sales ranking within his corporation. Through this position he met Kopp and was impressed with his skill, experience and integrity.
Kopp began his career installing pools, spas and billiard tables. He worked his way from Technician into Service Manager and subsequently, Trainer. It was while he was a Trainer that he and Currin met. They established a friendship and, in 2013, the idea for Paradise Spas became a reality.
Although Currin has a very laid-back demeanor, he is a fierce competitor when it comes to selling hot tubs. He is constantly evaluating locations and product mix to make sure Paradise Spas is carrying the right inventory for their customer base. “We want to get every spa deal that comes through the door,” says Currin with a grin. He adds, “By moving relocating, we doubled our sales in 1 year! We boomed right away!”
When asked what he is looking forward to for this year, Currin immediately responds, “Everything!” His goals this year are to increase sales, add staff and help every customer find the right product to fit their needs. At the moment he doesn’t have any plans for expansion but, as the business grows, he and Kopp continue to evaluate their growth plan.
In 2015, Currin and Kopp made the decision to bring Nordic Hot Tubs into their showroom. They are both happy with their decision. “What I like most about Nordic is the Lifetime Warranty, the Whirlpool Therapy and the lack of service calls we have to make,” states Currin. “We made 1 service call on a Nordic Tub last year!”
As an experienced business person and trainer to the industry, Currin has definite ideas of how to effectively run a successful business. He has this advice for other dealers, “Help keep our industry a good one! Keep your customers happy! Tell them about the products you offer, don’t beat up the competition and stay positive. It makes a difference in the long run.”
Wayne Currin, Ray Kopp and the Paradise Sales Team can be reached through the website or find them on Facebook!