|Deep in the heart of Texas, in Longview to be exact, is the Swimming Pool Super Store. Founded in 1987 by owner, Cliff Gilliland, it is one of the premier pool and hot tub stores in the area.
Gilliland began his career in the hardware and plumbing business and, after selling it, had planned to retire. However, a long-time friend contacted him and asked if he would consider selling above-ground pools with him. Gilliland accepted the offer and did well, working his way from factory rep into distribution and, eventually, into opening his retail store.
Around 2002 Gilliland decided to bring hot tubs into his Super Store location. He felt it was a great way to round out the products offered to his pool customers and appeal to a wider range of clients. “We carry everything you could possibly need for hot tubs and above-ground pools,” states Gilliland. “All the chemicals, toys and anything you need to maintain your pool or hot tub.”
According to Gilliland, the Swimming Pool Super Store is unique because they are a family owned business and carry products no one else in the area carries. “We are also great at fixing water problems,” says Gilliland. “We just run a good operation here!”
Not one to talk about problems, Gilliland does feel the internet can be an issue from time to time. However, they overcome pricepoint competition by keeping ‘fairly decent’ pricing on their products and by taking care of their customers. “We know our customers well and our customers are so loyal we feel like we’re virtually married,” he quips with a wide Texas smile.
If Gilliland would like to see anything change this year it would be the weather. “The weather here has been cool and rainy which doesn’t work well with pool building,” he states. Gilliland knows that pool building is weather dependent but his experience with hot tub sales is, “they go in spurts.”
Swimming Pool Super Store became a Nordic Dealer Partner early in 2017. “We had heard about Nordic for quite some time and we finally got together,” says Gilliland. Stephanie Victory, the Regional Sales Manager for the territory agrees, “We are so glad to have Cliff and the Swimming Pool Super Store on board with Nordic. They are very knowledgeable, have great customer service and will add a great presence for us in the area.”
Gilliland is pleased with the Nordic Hot Tub line so far. “The people that run Nordic are nice and easy to work with and they do what they say they’re going to do,” says Gilliland. “The tubs are put together well, shipped well and I’ve had no complaints so far.”
When asked what advice he would give to other dealers he chuckles and says, “Well, everyone has their own way to run a business but, if I were to give any advice it would be to make sure your customers stay happy and give them good value. Nordic satisfies that for us here with a good product at a great price point.” Thank you Cliff!
Gilliland, and The Swimming Pool Super Store's Sales Team can be found on the website of find them on Facebook.
Cliff Gilliland, Founder and Owner of
The Swimming Pool Super Store.
A panoramic view of The Swimming Pool Super Store's interior showroom.
(click on photo for larger view)