|Beaufort, North Carolina was established in 1709 and was ranked as one of “America’s Coolest Small Towns” in 2012! It is located on the Inner Banks region along the Atlantic coastline. This is where John Dunson moved his home based services as Dunson’s Pool & Spa Service in 2005 from Raleigh, NC.
John is no novice to the pool and spa industry. He has worked for over 20 years building pools and doing service work on hot tubs and pool equipment. In 2002 John decided to leave the dealership he was working for in Raleigh, NC to pursue his own hot tub and pool service business, with the blessings of his then employer.
In 2005 John, Lisa and two daughters moved to the Beaufort area where John continued in the pool and spa service industry working from home. However, it soon became apparent to John and Lisa they needed to have a retail location and showroom. In 2012, they opened Dunson Pool & Spa Inc. at 1630 Live Oak Street and haven’t looked back. “I have become passionate about hot tubs,” says Lisa with excitement.
Lisa knows customer service is the thing that sets Dunson Pool & Spa apart from the competition. “We are the first spa dealer in Beaufort,” she states. “We’re small and we give that small town personal touch to our customers. We prefer to educate our customers rather than upselling them on products they do not need.”
“I didn’t know the first thing about water chemistry or spas when we started this business,” says Lisa with a hearty laugh. “Thankfully Nordic keeps it simple and easy to learn!” She credits husband John, his previous employer Rob Lawler and Nordic’s support team for being supportive and helping her grow in the pool and spa industry.
Dunson Pool & Spa has recently become a second-generation business. Joining their sales staff is their youngest daughter, Casey. “She is proving to be a huge asset to our business, learning the specs on the Nordic spa line as well as water chemistry,” says Lisa with great pride.
Lisa is looking forward to the upcoming year for sales and expansion. “Beaufort is a Coastal Town with a lot of rentals in the area. We have many customers with multiple tubs and the Nordic line fits in well with its simplicity and low maintenance.” There are plans to expand with an exterior showroom which will allow customers to visualize a hot tub in a more natural setting. “Currently we have a 900-square foot store, but we’ll be able to show more, and sell more, with the expanded ‘living space’ showroom,” states Lisa.
John was familiar with Nordic Hot Tubs before opening the store, so bringing the Nordic line into the Dunson showroom was an easy decision for both he and Lisa. “We were already familiar with the simplicity and durability of Nordic,” says Lisa. “No repair calls! It’s a beautiful thing!”
Giving back to their community is a big priority for the Dunson’s. John & Lisa give annually to the local Elementary, Middle and High Schools, as well as Lisa being an active member of the Beaufort Lion’s Club.
Lisa has this advice for other Nordic Dealers, “Don’t be too brand specific but also don’t take on too many brands. That just confuses your customers.”
Dunson's Pool & Spa will be hosting a Nordic Truckload Sale Event this Friday through Sunday, November 10 - 12, 2017. Join them and their Sales Team for an expanded selection and great deals on Nordic Hot Tubs!
John, Lisa, Casey and the Dunson Pool and Spa Team can be reached through the website or find them on Facebook and Instagram.
A beautiful Nordic Hot Tub installation by Dunson Pool & Spa.
Another gorgeous installation by Dunson Pool & Spa of a Nordic Crown XL™.